Due to the abundance of backpacks in our industry, we needed to take a separate direction than most of the other companies. So we went deep into the market of outdoorsmen. Our product is much more heavy weight than others in the fact that it can survive in much rougher conditions, even though it has more technology - this is achieved purely through our focus on quality. Sure, you might find a prettier backpack made by someone else, sure it has 'cooler' features. But it won't be able to withstand the test of time our backpacks have endured. The material can be recycled and if you return it back to our company as a donate, we will give some money back to you.